Research Design and Methodology

Research Design

The historical data were gathered and previous studies were reviewed again in order to add or improve present study.  It may be noted that a lot of tools were used in order to come up with a comprehensive result.  Aside from questionnaires and on the spot interviews with various sectors, but for the meantime, we get our sources like fishballs, kikiam at Elizabeth Supermarket.  We tend to produce own products by the time the business expands and earns some profit.

Sources of Data

A lot of research works were made in order to come up with a comprehensive data that will justify the viability of our study.  We visited several business like this to gather data regarding the proper management of GF Snack Stand finger food.  Balanga Licensing and application for Mayor’s Permit, National and Statistics for the population of Balanga per barangay, all these provided significant inputs to the researcher’s study and further encouraged to go on with the project.

We conducted several interviews with our competitors owners or the managers and also the vendors to know their views regarding this kind of business.  And with the help of information from them, we decided to put up this kind of business here in Balanga Terminal.  All of the data were treated with extra care and with confidentiality.

Data Gathering Procedure

The very first step that the research made after deciding on what project to focus on was to look for various reference, materials, we’ve interviews some fishballs stalls on how they cope up with our rising inflation rates, and how we can compete with other fishballs stalls that are coming out in the world of business, we’ve talked a lot of people especially those who are in stall business and whose business in terminal Balanga, Bataan, to hear their views about this kind of finger food.  A questionnaire was prepared but it was not just a simple one.  It includes some profile, which can be used as database for the said food industry.

Statistical Treatment

Data gathered were treated and analyzed as a certain percentage of the community using the formula. TMD = n x P x R.

n = number of buyers in the market
R = number of times a respondent would eat.
P = price of meal.


We consumed some different aspect of business especially the business who are related to our business.  All of them gave an honest to goodness answers on the questions provided on the questionnaire with the help of gathering some informations with them were are surely satisfied about their answer.

Excerpt from Research Project by Arde R. Reyes